Art & Creative Direction
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KitchenAid Stand Mixer Experience

Desktop and mobile experiences for the KitchenAid Stand Mixer landing page. 

I led the creative strategy, design direction, and executed deliverables in creating an eCommerce experience for users to purchase KitchenAid’s top selling product, the stand mixer.

Stand Mixer eCommerce Landing Experience

Stand Mixer eCommerce Landing Experience

Stand Mixer eCommerce Builder

Stand Mixer eCommerce Builder

The experience takes over the page (in desktop) after the user clicks the masthead CTA in the landing page immersing the user in the stand mixer customization builder.

As with the landing page, I led the creative strategy, design direction, and executed deliverables.