Every May, Maytag celebrates their biggest rebate promotion, May is Maytag Month (MiMM).
For this project, I was lead UX designer. I worked collaboratively with Dev, Account, and Copy to formulate a new strategy & redesign for the 2018 digital MiMM experience and, using my eCommerce background, introduced new elements to improve upon last year i.e. a selection drawer for both mobile and desktop.
On any MiMM qualified page, a user was able to toggle between kitchen and laundry categories as well as load more products beyond the top featured 6.
And with the addition of the drawer tool, a user could navigate through the entire experience seamlessly and see live updates to their selections and rebate total in real time.