Whirlpool is launching a line of smart appliances to be controlled through a mobile device. This landing page was created for their first smart product launch, the V2 Range.
The product had a wide variety of capabilities the client wanted to showcase within one experience. Working in tandem with a copywriter, I designed an experience could pack in all the relevant content while not coming across stuffy and overwhelming. We encouraged scroll with different interactive elements as page visit time was a key metric for the brand.